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The Courage to Be Real
A call to action and our belief in courageous self-expression. Because when you embrace every side of yourself with confidence, you inspire others to express themselves authentically, too.
What we carry makes us stronger.
For our latest campaign, Lil Nas X, Camila Mendes and other members of the Coach Family show us what they carry in their Tabby bags (hint: it’s more than just their wallets, keys and phones).
Lil Nas X wears custom Coach designs in a film directed by Petra Collins.
“My whole career has been about breaking down doors.”
Lil Nas X
Getting real with Lil Nas X.
A behind-the-scenes look at his film shoot with Petra Collins.
“I’m collaborating with Coach because they came to me with an amazing campaign rooted in the things I really care about:
authenticity and self-expression.”